Platinum Sitters believes that finding qualified and reliable sitters should not be one more chore on a parent's never-ending to-do list. They were in need of a new logo, supporting brand elements, and a website redesign with a new UI, that made parents and sitters feel at ease.

I interviewed parents to find out what the pain points were and to make sure I was solving for the right problem. I found that when it comes to finding a sitter, every parent is different but the stress around finding a sitter was a common theme. When thinking about branding elements, I wanted the user to see themselves in the brand and constantly be humored while navigating the site to provide a light hearted, fun experience.

Each character reflects a different kind of parent. The giraffe always sees the big picture. The bear is sometimes exhausted and overwhelmed but always kind. The elephant is wise and is seen as the leader. The penguin is creative and able to solve complex problems. The fox embraces the randomness of life and is ready for the challenge. The bird is part of every character’s life and shows up throughout the experience.

I collaborated with developers from India in creating the site and the subpages behind the login that allow parents to book sitters and for sitters to showcase their availability.

This was a really fun project and the feedback we got from parents was great. I hope the user experience continues to bring joy and calm to parents looking for a sitter.