Fidelity Advantage 401(k) Visual Identity
Fidelity needed a visual identity for their new product Fidelity Advantage 401(k), an affordable plan for small businesses looking to offer a 401(k) for the first time for their employees. In order to stand out in the market, I created custom illustrations that conveyed the authenticity of small businesses through character design, spot illustrations, animation, and engaging user centric experiences.
The characters were then integrated into the Fidelity Adavantage 401(k) ecosystem.
The offering became Fidelity’s fastest-growing customer product for small and mid-sized organizations.