Fidelity Advantage 401(k) Visual Identity

Fidelity needed a visual identity for thier new product Fidelity Advantage 401(k), an affordable plan for small businesses looking to offer a 401(k) for the first time. In order to stand out in the market, we landed on an illustration system that conveyed the authenticity of small businesses through character design, scenes, spot illustrations, animation, and engaging user centric experiences that embrace UXD principles.